It's true, those things were important to somebody. And Sora's glad people are getting recognition for those... things they're doing which he's not even sure what the titles mean. Still! Keeping that in mind is kind of helpful for him, though.

"Cultivating the right image," Sora repeats, with clear confusion. But then there's amusement. "You kind of sound like the stylists and stuff. But being in a band is supposed to be fun, right? I mean, yeah it's work, but there's no point in stressing about that stuff all the time. You're gonna wear yourself out doing that. You should relax a little. Be yourself!" And Jamie gets an elbow back, only Sora's much more gentle about it and aims for his arm and not the ribs.